H&A — a quote
machine for NYC.
A hard-working pressure-washing crew drowning in unqualified calls. We built them a fast, SEO-ready site and a quote funnel that filters the time-wasters and books the real jobs.
The challenge
Busy phone, wrong callers.
H&A serve homes and businesses across all five boroughs and Long Island, fully insured. But their site didn't rank, didn't explain their coverage, and didn't qualify anyone — so the crew wasted hours on calls that were never going to convert.
They needed to be found for the right searches, look trustworthy on arrival, and collect enough detail up front to quote fast and skip the tyre-kickers.
“More calls wasn't the goal. Better calls was.”
What we did
Rank, reassure, qualify.
Local SEO foundation
Borough-level pages and clean technical SEO so H&A show up when someone nearby searches.
Trust signals up front
Insurance, service areas, before-and-afters and free-quote promises right where doubts appear.
A multi-step quote funnel
A short, guided form that captures job type, location and detail — qualifying leads before they ever ring.
Built for speed
A lightweight build that loads instantly on a phone standing in a driveway.
The results
Fewer calls. More jobs.
“We were drowning in tyre-kickers. ZK's funnel now brings in qualified quotes every single week, and we finally rank for the boroughs we actually serve.
HHassan AliH&A Pressure Washing