A personal brand
for a rare generalist.
A tech leader who's equally at home in Figma and a codebase — but whose online presence didn't say so. We built a personal site that made his range read as a strength, not a scatter.
The challenge
Too many titles, no clear story.
Business unit head, CTO, designer, developer — Ibtehaj wears a lot of hats, with command over every CMS and builder from custom code to no-code. On paper that's impressive; online it read as unfocused, and the opportunities didn't match the talent.
The task was to turn a broad, hard-to-summarise CV into a sharp personal brand that made the breadth feel intentional — a feature, not a red flag.
“The range was the story. We just had to frame it that way.”
What we did
One narrative, many skills.
Found the through-line
We built the story around a single idea — someone who can take a product from first sketch to shipped code — so every skill supported one clear position.
A restrained personal identity
A confident monogram and quiet, high-craft type that let the work, not decoration, do the talking.
A portfolio that proves range
Selected projects presented to show depth across design and engineering without feeling like a grab-bag.
Fast, hand-built site
A snappy, accessible build — fittingly, proof of the exact skills the site is selling.
The results
Clarity that opened doors.
“For the first time my site actually sounds like me. ZK took a messy list of roles and turned it into one clear story — and the right conversations started happening almost immediately.
IIbtehaj HaiderDesigner, Developer & Tech Lead